A Sales and Marketing Organization

Business Insights + Analytics

The Business Insights + Analytics group was created to support sales presentations and answer business questions with advanced analysis and reporting, turning data into actionable information.

To complement the use of retailer and manufacturer data, Vista Distribution has partnered with the SymphonyIRI Group to leverage syndicated data and better understand the performance of categories, brands and products. We also work with ECRM MarketGate on Ad Comparisons to provide insights into promotional and circular activity at the retailer and competitive market levels.